The media and entertainment (M&E) industry is undergoing a seismic shift from traditional linear workflows and business models to agile, intelligent and hyper-personalized approaches. The media and entertainment industry is increasingly relying on artificial intelligence, data analytics and immersive technologies to reimagine how we create, deliver and experience content. Nvidia actively embraces change and already has the tools, platforms and strategies to enable the market change. This transformation relies on three fundamental pillars: intelligent content creation, ad tech and streaming, and immersive experiences. Each will fundamentally change the media and entertainment industry, delivering content that is more personalized, optimized and engaging than ever before. The demand for personalized content is unprecedented, driving the industry to adopt technologies that can dynamically respond to audience preferences and consumption patterns.

Powered by NVIDIA Holoscan for Media and AI Enterprise, NVIDIA Media2 helps companies redefine the future of media and entertainment, giving them a competitive advantage while enabling them to drive innovation across the industry.

“The Tencent Games CDD team continues to delve deeply into the field of real-time virtual production, responding to the strategic needs of the digital transformation of the film industry. They have deeply integrated NVIDIA Rivermax network technology with the Omniverse ecosystem to build a high-precision virtual-real fusion workflow. The team has achieved three major breakthroughs based on the NVIDIA ecosystem:
Achieving high-definition, low-latency asset presentation in large LED studios through NVIDIA Rivermax network technology.

Real-time 4K high-definition digital human virtual human presentation.

Film-level VR and digital exhibition experiences based on NVIDIA GPUs.

This sharing session will analyze technical solutions that can be quickly reused in the fields of film creation, digital marketing, and cultural tourism performances through practical cases such as virtual shooting studio construction, digital human production, and VR cultural tourism projects, helping industry partners build high-efficiency virtual-real fusion production lines.

AI Studio seamlessly integrates the entire virtual production pipeline through generative AI technology, enabling a cohesive workflow from scene construction and real-time rendering to XR production. Built with NVIDIA RTX and NVIDIA Omniverse, we have optimized key creative processes including script analysis, storyboard generation, and 2D-to-3D conversion, significantly enhancing virtual production efficiency. With a dedicated focus on AI-driven XR workflow innovation, we will share cutting-edge application cases in virtual cinematography and real-time compositing, demonstrating the revolutionary transformation that intelligent workflows bring to film and TV production.

Heartdub has been consistently focused on the field of physical simulation, catering to the strategic needs of film industry partners. They have launched Gausspeed, a 3D visual generation AI product developed according to film production standards. Gausspeed is an all-encompassing AI platform for industrial-grade film production and content creation, designed to meet the strict standards of the film and television industry. Gausspeed uses the Universal Scene Description (OpenUSD) framework and the NVIDIA Omniverse platform to create an immersive workflow application and computational platform. This enables highly efficient pre-visualization and content generation, significantly improving the controllability and predictability of the film production process, while simplifying the labor-intensive production steps such as early-stage mockups, ultimately achieving cost reduction and efficiency improvement.

AI is reshaping the world across industries. For Media and Entertainment industry, integrating AI to the exsiting workflow demans extra robust computing power. This session will deliver a technical deep dive into GPU hardware for AI acceleration, showcase GPU-powered Leadtek AI workstation solutions tailored for various workloads with their distinctive advantages – providing practical insights to empower AI-driven creative workflows.

Greetings

Share the challenges faced by enterprise meeting intelligence and office intelligence, and introduce how to create a safe, autonomous, and efficient collaboration smart office productivity tool, enabling enterprises to upgrade their digital intelligence.

Amidst the wave of digitalization and AI transformation, traditional meeting models face multiple challenges, including high organizational costs, low efficiency, poor participation, and difficulties in data accumulation. AI technology, by reshaping the relationship between “people, scenarios, spaces, and data,” ushers in the evolution of future meeting spaces toward intelligent processes, seamless communication, and precise decision-making, thereby driving business innovation.

The super-large display screen is evolving from a “display tool” to a “smart office ecological entrance”, and the super-large ecological entrance has increased the imagination space of the smart office with richer display content, clearer visual effects, and smoother smart collaboration. The value of “super-large” lies not only in the breakthrough of physical size, but also in the reconstruction of the relationship between people, information and space, providing infinite possibilities for digital collaboration.

The advent of the AI era is reshaping the business landscape. Small and medium-sized enterprises (SMEs) are confronted with intensified competitive challenges, and collaborative efficiency has become a crucial factor for corporate development. Lenovo’s thinkplus, through its integrated software, hardware, and service solution, deeply integrates AI technology into the entire process of meetings and collaboration. From intelligent meeting terminals to AI-generated real-time meeting minutes, and further to cross-device collaboration, thinkplus helps enterprises significantly reduce communication costs, enhance collaborative and decision-making efficiency, and creates an economically efficient and intelligent collaboration model tailored for SMEs.

Driven by the wave of AI technology, the future conference space is undergoing unprecedented changes, and its value is also facing the key opportunity to reshape and improve, this report looks at AI+ empowerment from the conference scenario, and the theme of insight into the growth point of future collaboration value is to deeply discuss how AI technology can empower all aspects of the conference based on the conference integration scenario, and unlock the new dimension and value growth point of future collaboration.

The concept of “TV broadcast direct to Mobile” has been drawing more and more attention worldwide. 5G Broadcast is designed for Broadcast Network Operator and supports High Power High Tower Dedicated Mode which meets the requirements of Public Broadcasting Service. Since 2018, ABS has been to lead the research, standardization, test and trial network of 5G broadcast in China. This speech gives a brief introduction to these activities.

In the production and dissemination of media content, the application of artificial intelligence mainly includes content generation, topic selection auxiliary analysis, intelligent production, content recommendation and personalized customization, and communication value analysis. Through in-depth research on the specific practical strategies of artificial intelligence technology in the production and dissemination of media content, it will help to provide new perspectives and ideas for academic research in related fields, and help media practitioners better apply artificial intelligence technology.

This paper makes a historical discussion on the relationship between the metaverse and the development of human civilization, reveals the nature of the social media of the metaverse, and proposes a new theoretical framework for the social media of the metaverse.

Based on the analysis of the underlying logic and social architecture of human-computer interaction, the technical architecture of the metaverse is proposed. Combined with the introduction of the 10 major application fields and scenarios of the Metaverse, it inspires the application innovation and industrialization development of the Metaverse.

With the rapid development of news media technology and the changes in the way people obtain information, the media industry is also constantly undergoing transformation and upgrading. The dialogue will explore the development trends of the media industry, including aspects such as digital transformation, content innovation, cross – border cooperation, and personalized demands.

In the era of experiential economy integrating virtual and physical worlds, embodied AI robots with multimodal perception and anthropomorphic interaction capabilities are reshaping service paradigms in cultural tourism. This speech explores how 3D environmental understanding, affective computing, and swarm coordination enable robots to serve as cultural interpreters, physicalized virtual characters, and intelligent service concierges. Analyzing real-world implementations, we reveal how dynamic scenario adaptation and personalized service algorithms transform tourist experiences from functional service to emotional engagement. The technological revolution not only enhances operational efficiency but also fosters new immersive formats blending physical and digital realities.

As the cultural tourism industry shifts toward the experience economy, immersive experiences are evolving from creating “scenic environments” to shaping “emotional connections.” This transition focuses on integrating technology as a bridge—using it to turn emotional engagement in real-world settings into hybrid spaces where the physical and digital worlds coexist. The goal is to transform visitors from passive viewers of landscapes into active participants in cultural stories. Ultimately, this process uses technology to revive cultural memories and pass them on to future generations.

By integrating cultural creativity, we revitalize the inherent charm of culture.
Leveraging digital creativity, we reshape entirely new cultural experiences.
We construct transcendent, immersive experiences for users, inspiring emotional connections with thematic culture—allowing culture to be seen, felt, perceived and shared.

As the pinnacle of global immersive theatre, Sleep No More premiered in London in 2003. With over 15 years of artistic refinement, it enjoyed a celebrated 13-year run on Broadway in New York City. In 2016, Shanghai Media Group (SMG) Live brought this groundbreaking production to Shanghai, where it has maintained a sold-out residency for eight years, becoming the world’s only surviving production and a cultural phenomenon.

Inspired by mid-20th-century film noir aesthetics, Sleep No More reimagines Shakespeare’s classic tragedy Macbeth while weaving in elements of a household Chinese folklore—The Legend of the White Snake—within the haunting setting of the McKinnon Hotel. The production immerses audiences in a sprawling 6,000-square-meter world of cinematic suspense, where every corridor, prop, and scent blurs the line between reality and illusion.

Shanghai Shangyan Cultural Investment Management Co., Ltd.is the urban culture complex with immersive theater as core. Having set up a development pattern if ‘Performance +X’, Shangyan is actively seeking a win-win cooperation in all fields of cultural and creative industries, and to providing consumer with a comprehensive immersive experience.

Art has transcended the realm of visual perception and is developing towards the field of multi-sensory art. Art is now presenting magic through technology, enabling everyone to establish a connection and resonance with all things in the universe both physically and psychologically across time and space, generating an unprecedented flow experience. The curator will narrate how to resonate with the audience’s emotions from three aspects: the curatorial narrative, space reconfiguration, and multi-sensory art of the BOE Suzhouwan Digital Art Museum’s “Miracle Realm – The Future Inspiration World” and the Suzhou Ben色 Art Museum’s “Cosmic Garden： Immersive Digital Art Exhibition”.

Unwind and socialize with fellow attendees and exhibitors at the InfoComm China Mixer, co-organized with the Themed Entertainment Association (TEA), for an engaging end to the day. This event targets professionals in live events, entertainment, and cultural tourism sectors.

Large models perform well in text, image and multimodal data processing, but have insufficient compatibility when dealing with spatiotemporal location data in smart cities. To this end, we propose a solution that combines multimodal large models and spatiotemporal data from the perspective of representational fusion, and designs a BIGCity general model prototype system, which performs excellently on a variety of spatiotemporal prediction tasks. In addition, the report will also explore the paths and challenges of the integration of urban big data and AI big models.

This report focuses on the applications of low-altitude UAV remote sensing, environmental and ecological monitoring, and smart city reconstruction, and discusses the technical path from general large models to vertical industry large models, including key technologies such as inheritance and evolution, and knowledge retrieval enhancement. At the same time, the key issues such as localized instruments, large model deployment and end-side deployment are introduced, aiming to provide new ideas and solutions for downstream tasks such as intelligent interpretation of low-altitude remote sensing environment.

Energy conservation, emission reduction, and sustainable development are important links in the construction of smart cities in Europe. Based on technologies such as energy maps, low-carbon cities, and shared cities, we understand the application of humanistic sustainable development concepts in the development of smart cities in Europe.

The technology of artificial intelligence generating content is flourishing, and industry models and general models are competing to cultivate. With the increasing controllability of generated content, the pilot and exploration of vertical scenarios are accelerating, and various industries are exploring adaptive scenarios suitable for their own development. The field of network security is a fertile ground for exploring and implementing large-scale model scenarios, with the characteristics of information, data, and knowledge intensive talent. Top level policies and regional planning continue to promote the practice and system construction of cutting-edge technologies in the field of network security. The big model is one of the core drivers of business transformation in the future field of network security, and the collaborative improvement of security attack and defense, security operation, vulnerability detection and repair capabilities has become a key issue.

The field of code security based on large models – vulnerability detection and repair scenarios are mostly attempted in traditional deep learning techniques and expert knowledge rules, and have not yet formed a leading paradigm and standardized application evolution mode. The “Jinyinhu Security Model” fully developed by Wuhan Jinyinhu Laboratory has systematically innovated and practiced in the field of code security, and has now launched a commercially available version 2.0.

For the security protection of national key information infrastructure, especially software supply chain security, the “Jinyinhu Security Model” is being applied and has achieved good results.

Artificial intelligence (AI) is becoming the core driving force for the development of smart cities, and through the empowerment of AI technology, urban management, industrial economy, and ecological and environmental protection can be intelligently upgraded. Promote the deep integration of AI and smart cities to build a smarter, more efficient, and more livable urban environment.

Industrial design is a key source of new productive forces, an essential support for enhancing the resilience of industrial and supply chains, and a vital bridge for the transformation of scientific and technological achievements. In the AI era, to successfully pursue new-type industrialization, it is necessary to drive manufacturing, upgrade manufacturing, and optimize manufacturing through the dual engine of “AI + Design”. By harnessing the power of AI and the strategic vision of design, we can transform “Made in China” into “Created in China”, shift from “China Speed” to “China Quality,” and evolve Chinese products into Chinese brands.

The Design Marathon is the longest-standing international design workshop during Beijing Design Week. Since its launch in 2016, it has attracted tens of thousands of students from over 400 institutions worldwide. The workshop’s themes focus on advancing the United Nations Sustainable Development Goals (SDGs) through design innovation and addressing key areas such as the United Nations Decade of Science, the Biodiversity Decade, the United Nations Ocean Decade, Climate Action, the Generation Plan, and the Digital Cooperation Roadmap. Leveraging online collaboration tools, the Design Marathon effectively facilitates project co-creation among universities, research institutions, government departments, and businesses across different regions, continuously contributing to the innovative development of design education in China.

Generative AI technology is redefining the boundaries of design and profoundly shaping the future of design education. Xiao Tan will share insights from Alibaba Cloud Intelligence Innovation Center’s AI design explorations and industrial practices, including the open-source Modai community, the Tongyi Lingmind coding assistant, the interactive innovations of the Intelligent Creator Workbench, and the AIGC engineering advancements of Tongyi Wanxiang. The lecture will illustrate how AI liberates creativity from traditional tools while driving the transformation of design education into a deep integration of intelligent tools and human imagination. AI is not only an assistant to designers but also a catalyst for revolutionizing design education and enabling the digital transformation of industries.

In terms of higher standards, AIGC generally has poor aesthetic taste and low style. The field of art and design lacks high-quality AI datasets, structured methods for constructing design data, and design professionals who understand AI. Building a dataset for the art and design discipline is crucial to improving the aesthetic taste and professional standards of AIGC.

Each advancement in data and computational technology has been accompanied by an evolution in design paradigms. Today, the widespread adoption of intelligent technologies is driving transformative changes in design production methods while presenting new challenges and questions for the creative design community. This talk focuses on the specific manifestations of artificial intelligence (AI) in visual design practices and the current state of collaboration between humans and machines. Through the Human-AI Collaboration Evaluation Model (HAEC), it explores the distribution of human and machine contributions, the degree of human-machine compatibility, and identifies potential growth areas for AI applications in various design scenarios and task types. The discussion aims to advance a collaborative design paradigm that achieves a dynamic balance between designers and AI.

Dr. Nan Xia in collaboration with Alibaba Cloud: AIGC and ESG integration of smart elderly care and multiple collaboration

Dr. Jiajia Song in collaboration with Alibaba Cloud: “Research on Material Innovation and Sustainable Design Practices Driven by AIGC”

Dr. Xiaochao Xi : Intelligent quality training of design talents under the model of government, industry, university and research