05 November 2025, Beijing – Beijing InfoComm China, the premier professional audiovisual and integrated experience event in Asia, is pleased to announce the introduction of a new, dedicated ImmersiveTech Zone in Hall P of China National Convention Center (CNCC) from 15-17 April 2026.

This focused showcase is engineered to connect global and emerging solution providers with high-value buyers driving the explosive growth across China’s cultural, tourism, and commercial entertainment sectors. As a market-leading tradeshow, Beijing InfoComm China consistently draws up top-tier global brands like Christie, Barco, Shure and Sony, and key buyers from major project owners across the region, including Universal Beijing Resort, Shanghai Disney Resort, and Chimelong Group.  This unparalleled audience ensures the highest caliber of networking and sales opportunities.

Driven by the integration of culture and tourism, China’s live entertainment market is rapidly reshaping consumer experiences. The ImmersiveTech Zone serves as the definitive thought leadership platform for companies specializing in creating these new experiences. Exhibiting companies will gain direct access to project decision-makers, including:

• Cultural and Tourism Attractions like museums, educational centers and immersive performance organizers.
• Commercial Real Estate Operators and shopping centers.
• Theme Park and Family Entertainment Center developers.
• System Integrators and main project contractors seeking innovative solutions.

The ImmersiveTech Zone in Hall P welcomes providers of cutting-edge technologies crucial for these projects, such as immersive audio systems, advanced display solutions, broadcast production technologies, command and control technologies, hybrid/remote collaboration, content creation and distribution, lighting and stag technologies, and integrated solutions.

Exhibitors will benefit from Beijing InfoComm China’s comprehensive global and local marketing campaign, which targets key decision-makers across the entire Asia Pacific region.

Call to Exhibit

Companies positioned to lead the convergence of technology and experience are invited to secure a strategic presence in the ImmersiveTech Zone at Beijing InfoComm China 2026. Learn why Beijing InfoComm China is critical for your Asia strategy – read more here.

Reach out to our sales team at sales@infocommasia.com and visit www.infocomm-china.com to secure your premium presence at Beijing InfoComm China 2026.