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Exhibitors at Integrated Systems China 2007 Applaud Excellent Business Generation

Integrated Systems China (IS China), held in Beijing for the first time from 25-27 April 2007, closed decisively larger in stature among the international ProAV community.  The event this year had 194 exhibiting companies from 17 countries – a rise of 33% over last year’s Shanghai event – and attracted some 8,155 visitors.  More importantly, both the exhibitors and visitors went away happily at the close of the three-day event with numerous new business contacts and potential deals. 
 

Mr. Richard Tan, General Manager of organizer InfoCommAsia said, “It was evident that the show floor was busy but what was more significant was the high level of satisfaction among our exhibitors with the quality of the visitors. They represent a good spread of industries – channel distributors, corporate users as well as vertical market end users of China’s ProAV market.  Most importantly, the exhibitors had the opportunity to meet with a good number of public sector buyers.  There was also a good geographical spread of visitors from different parts of China converging at IS China 2007.”

 
Mitsubishi Electric reported that they had met representatives from government departments, major corporations, top-ranking agents as well as intermediates.  Mr. Paul Chen, Manager of Visual Information System Division at Mitsubishi Electric said, “We have made excellent contacts.  The IS China 2007 show has really helped raise our profile in the China market.”

Another renowned market player Sony, which accounts for 50% of projector market share in Northern China, shares similar views. “The quality of this year’s IS China surpassed that of previous editions in many aspects, especially the number and quality of the visitors.  The customers visiting our stand were more targeted this year,” said Mr. William Zhou, Marketing Representative of China Professional Solution Group for Sony. Mr. Zhou added that they ran out of brochures by the morning of the second day.

Local exhibitor Guangdong Vtron, DLP’s top China agent, applauded the organizer’s decision to bring the show from Shanghai to Beijing.  “We met some very influential people here.  This year’s show was definitely a great success for us,” said its General Manager, Mr. Zhang Bin.  Another local company, systems integrator Sanyi concurred.  “There were key decision makers, including a significant number coming from the south as well, and we gained from the increased business opportunities,” commented Mr. Shi Tao, Deputy General Manager.  He also noted that the show this year was the best  organized compared to the four previous editions.

Visitors too were pleased with the larger exhibitor participation and wider range of exhibits. Mr. Hu You-yi, Manager of Jiangsu Industrial Park Trinet-Tech Ltd, who has visited previous IS China events, commented that he not only noticed the show had grown but also the exhibits were more extensive and innovative.  “I find my trip here this year much more meaningful and fruitful,” he said.  Mr. Jonathan Wu, Deputy Regional Sales Director of LOUD Technologies China, and also a past visitor, was impressed by the extensive solutions offered by systems integrators at IS China 2007.  He said, “Most of the systems integrators whom I’m looking for are here.”

Besides the exhibits, the learning opportunities presented at the show via the business and technical conferences went down well with visitors too. An engineer from Information Technology Service Center of Tianjin Government Office, Mr. Gong Jing-min, remarked that the event provided an excellent environment for knowledge exchange and a useful avenue for technical professionals to update, learn and explore the latest technology and applications.

A visitor from India, Mr. Ashish Dham, Managing Director of Globus InfoCom Ltd shared the same sentiment.  He commented that the show had a lot to offer resellers and distributors in India and other Asian countries.

The positive feedback from exhibitors and visitors has reinforced the organizers’ decision to rotate the event within China.  “We are happy that our decision has proven to be beneficial and highly successful for our participants.  About 70% of exhibit space for next year’s IS China – renamed InfoComm China – has already been booked at the close of this year’s event.  This, to us, is a strong signal from exhibitors that we are moving in the right direction,” said Mr. Richard Tan. 

InfoComm China will be held in Hong Kong alongside the newly launched InfoComm Asia 2008, a sister Pan Asian event designed to capture the diverse Asian market.  The twin events will be held from 19-21 November 2008 at the Hong Kong Convention & Exhibition Centre.

For more information, please visit www.infocomm-asia.com.

 
 
 
 
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