Beijing InfoComm China 2025: Igniting Industry Momentum and Charting a New Course for Professional Audiovisual Industry
BEIJING, April 28, 2025 – Beijing InfoComm China 2025 – Asia Pacific’s leading tradeshow for professional audiovisual and integrated experiences – has successfully taken place from April 16-18, bringing together industry leaders and technology visionaries, igniting new ideas and shaping the industry’s business outlook. Over three days, the expo showcased a wealth of compelling innovative technologies, an interdisciplinary summit, and diverse and dynamic networking activities, further solidifying Beijing InfoComm China’s position as the premier business event in the professional audiovisual field.
Qin Lan, Senior Sales Director of Christie China, an international leader in audiovisual technology, praised the show, “Beijing InfoComm China 2025 was exceptional in terms of both visitor quality and concurrent events. We particularly commend the organizers’ focus on emerging themes like metaverse applications, which aligns perfectly with Christie’s corporate strategy of pushing the boundaries of visualization technology. We hosted many high-quality clients from broadcast, cultural tourism, virtual production, and other fields, including potential partners with project needs. We look forward to building on these connections and expanding our collaborations.”
A Gathering of Industry Elites, Exploring the Future
400 Global Audiovisual Technology Brands Showcased Their Latest
The exhibition featured 400 leading global audiovisual technology brands, including AMD, Audio-Technica, Barco, Bose, Christie, FUJIFILM, Jabra, Philips (Brand of TPV Group), Sony, Shure, and Sennheiser.
Many of China’s leading brands also presented their latest solutions, demonstrating China’s strength in technological innovation. These included UNILUMIN, LEYARD, Absen, AOTO Electronics, TAIDEN, MAXHUB (Brand of CVTE), Hikvision, TCL, Hisense, CREATOR, DIGIBIRD, LEDMAN, AVCIT, Soundking, Budee, LOPU, and NOVASTAR.
Global audio leader SHURE expressed confidence in the value of Beijing InfoComm China as a platform and the industry’s outlook. Alan Chang, Vice President of Sales for SHURE East Asia, stated, ” Attendees of Beijing InfoComm China were treated to a spectacular showcase of new audio-visual technologies and trends. As an important partner of Beijing InfoComm China, Shure celebrates its centennial anniversary this year. Moving forward, both parties will continue to deepen their collaboration to better serve professional users worldwide.”
A Showcase of China’s Advantages: Unity of Talent and Comprehensive Technology Ecosystem
China, one of the core global audiovisual markets, boasts a complete ecosystem of skilled talent and technology advancements, enabling the efficient integration of end-to-end solutions. This advantage is unparalleled globally.
Beijing InfoComm China 2025 not only showcased leading audiovisual manufacturers driving trends through technological innovation and product iteration but also highlighted the significant enabling value of leading system integrators in integrating solutions and building ecosystems. Prominent integrators such as China Mobile, China Telecom, China Unicom, Inspur, China Software, Taiji, Digital China, and Aerospace Information played a key role, openly sharing their cutting-edge experiences in technology implementation, project practice, and ecosystem construction.
Bob Dennis, Senior Director – Creative Studio / Resort Development of Universal Beijing Resort – Universal Creative, enthused, “Attending Beijing InfoComm China was truly a refreshing experience! This is my first time visiting a non-attractions or tourism-focused industry expo and I have already found three products that I am seriously considering for implementation in my upcoming projects. Furthermore, I had some really good conversations with engineers and technicians who were remarkably open to exploring how to bring my ideas to life.”
Expert Leaders Headline Summit
The Beijing InfoComm China 2025 Summit gathered a wide range of industry leaders and experts from leading global companies such as NVIDIA, Huawei, Tencent, Alibaba Cloud, ByteDance, and Universal Beijing Resort. These speakers offered exclusive insights and expertise on future trends, shaping the direction of the industry.
Keynote speakers included:
- Bob Dennis: Senior Director – Creative Studio / Resort Development of Universal Beijing Resort – Universal Creative
- Maggie Jiang: Director, Media and Entertainment APAC, NVIDIA
- Xinming Chen: Virtual Production R&D Director, Tencent
- Xiao Tan: AI Design Leader, Alibaba Cloud Intelligence Group Innovation Center
- Shengliang Zhang: Chief Planning Expert of Intelligent Collaboration AI, Huawei
Decoding AI: Disruptive Technology Drives Industry Transformation
Artificial Intelligence (AI) was a central focus of Beijing InfoComm China 2025. Holden Guo, Deputy Secretary-General of the SDVoE Alliance and Senior Manager of the NETGEAR APAC ProAV Design Team expressed his surprise at the diverse AI presentations at the exhibition: “The application of AI in the AV industry and the rapid development of AI in China over the past six months are striking. We’ve already seen many practical AI solutions presented at Beijing InfoComm China. Beyond the diverse AI solutions showcased at the booths, the numerous AI-focused forums were also packed.”
Beijing InfoComm China 2025 united AI large model, chip, algorithm, and audiovisual terminal equipment manufacturers, showcasing the deep integration and innovation of AI and audiovisual technology. The show facilitated ecosystem collaboration, technological breakthroughs, and scenario innovation, comprehensively connecting the AI and audiovisual industry’s upstream and downstream. This also spurred cross-industry dialogue to explore collaboration opportunities and unlock new growth potential.
Strong Turnout Highlights AI Technology Application Zone and Pitching Sessions
The AI Technology Application Zone and Pitching Sessions were a major draw, attracting a large audience keen to learn how generative AI and computer vision technologies are reshaping the audiovisual industry ecosystem. Leading AI brands, including Juhua Xingchen, Baidu Wenxin Yiyuan, and PaddlePaddle, led the discussions.
AI+ Innovative Solutions
Over 100 leading companies, including AISpeech, Unilumin, and Leyard, collaborated across industries with large AI models like DeepSeek to build end-to-end competitiveness spanning ‘algorithm innovation – computing power support – scenario implementation.’ The exhibition showcased integrated application cases of AI+8K, AI+VR, real-time rendering, and spatial computing, demonstrating China’s ability to lead the global intelligence revolution.
Over 20 AI-Themed Summit Sessions Lead the Way
Ken Yin, Chief Consultant of the Shanghai Artificial Intelligence Technology Association, delivered a keynote speech on ‘The Path to Industrial Application and Implementation of AI Large Models,’ providing insights into the key success factors for the widespread application of AI large models across various industries. Qi Zhou, Deputy General Manager of AI Platform and Ecosystem, Baidu, discussed AI-driven innovation at a lunch and learn forum, analyzing the transformative process of new product research and development.
At the NVIDIA Forum: AI Reshaping the Media Landscape: New Technologies Leading Communication Transformation, it was shared how AI technology is deeply integrating into media audiovisual content production and dissemination, showcasing the revolutionary breakthroughs of multimodal generation, intelligent editing, immersive interaction, and other innovative technologies in the traditional audiovisual industry.
The Summit sessions also shed light on the innovative AI applications and technology trends in conference audiovisual systems, presenting topics such as “AI Large Models Enabling New Conference Office Experiences” and “Intelligent Conferencing in the Age of AI.”
Special Events Connect Industry Leaders, Foster Cross-Industry Collaboration
Spotlight on Cultural Tourism to Deepen Business Exchange
The seven special events at the show, including new offerings this year, provided attendees with key opportunities for networking and collaboration. These events, encompassing the opening ceremony, networking sessions, visitor tours, and workshops enabled valuable face-to-face interaction and in-depth exploration of potential partnerships.
The Welcome Networking Event (co-organized with China AV English AV Group) saw 184 attendees. InfoCommAsia brand ambassador and Senior Vice President of EZPro, Kane Zhang, delivered an inspiring opening speech initiating dynamic discussions among industry professionals on emerging trends and technological innovations to drive effective business collaborations.
The InfoComm China Mixer (co-organized with Themed Entertainment Association) brought together the who’s who from the cultural and tourism industry, including Universal Beijing Resort, Shanghai Disney Resort, and Fantawild Holdings, and audiovisual professionals to explore cross-industry creative collaborations. Attendees described this event as more than just a gathering, highlighting its role in shaping cross-sector partnerships between the audiovisual, cultural and tourism industries.
Expanding International Buyer Reach: The Growing Appeal of the Chinese Innovations and Tech Offerings
With the increasing influence of China’s Pro AV and technology integration industry, Beijing InfoComm China has become a must-attend event for overseas buyers seeking to source products and explore new technologies. This year’s tradeshow attracted professional visitors from 45 countries and regions, including buyers from the Asia-Pacific region (India, Japan, South Korea, Thailand, Singapore, Vietnam, Indonesia, the Philippines, Australia, and New Zealand) as well as buyers from the Middle East (Saudi Arabia, UAE, Oman, Qatar) and Europe and the Americas (USA, Canada, UK, Spain, Germany, France, Switzerland, Sweden, and Italy).
Uniting to Propel the Industry Forward
“The vitality of innovation was evident throughout the three-day exhibition, with the implementation of cutting-edge technology and the rapid evolution of applications,” said June Ko, Executive Director of InfoCommAsia. “This, coupled with the power of cross-industry collaboration, resource sharing, and knowledge exchange, provides the industry with the resilience to navigate challenges. The overwhelming success of this year’s summit and special events, evidenced by a 21% increase in summit attendance (10,022 attendees across 85 sessions), underscores the industry’s strong desire for insights into emerging technologies. Beijing InfoComm China remains dedicated to fostering innovation and driving forward-looking discussions, as highlighted by the introduction of AI and cultural tourism technology themes.”
Beijing InfoComm China 2025 attracted 26,419 professional visitors from 45 countries and regions.
The event’s vibrant innovation showcase underscored the Pro AV industry’s enduring potential, even amidst fluctuating demand and rapid technological change. “InfoCommAsia remains dedicated to serving and driving the industry’s advancement,” shared June, “a commitment exemplified by our three Asia Pacific shows: China, Thailand, and India. We encourage more industry pioneers, innovators, and leaders to collaborate with us in shaping the future of China’s professional audiovisual industry.”
Join the Vanguard: Beijing InfoComm China 2026
Beijing InfoComm China 2026 will return to the China National Convention Center from April 15-17, 2026. The event offers a pivotal opportunity to be part of shaping the future of global audiovisual technology. Industry pioneers, innovators, and professionals are invited to drive the industry forward through cutting-edge technology, invaluable connections, and a thriving collaborative ecosystem.
About InfoCommAsia
InfoCommAsia Pte Ltd. extends its influence through three marquee shows: InfoComm Asia; InfoComm China, Beijing; and InfoComm India. Each show features an exhibition that showcases the world’s most cutting-edge and in-demand professional audiovisual and integrated experience technology solutions and a summit that presents learning opportunities. The shows bring together professional audiovisual industry players and top-level decision-makers from across different markets to tap into the vast potential presented by pro AV solutions.
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For media enquiries:
Ms Angie Eng, Marketing Director
InfoCommAsia Pte Ltd
T: +65 8163 2091
E: angieeng@infocommasia.com
Hong Kong, China; Macao, China; Taiwan, China & Others
Ms. Vivian Yu
T: +852 3520 3638
E: vivian.yu@baobab-tree-event.com
Mainland China
Coris Liang
T: +86 20 3758 3765 Ext. 8013
E: coris.liang@baobab-tree-event.com
