Pro-AV revenue is forecast to grow from US$332 billion in 2025 to US$402 billion by 2030, representing a US$70 billion expansion and a 3.9% compound annual growth rate over the next five years. This sustained growth is being driven by the normalization of hybrid workplaces and the continued rise of the experience economy, where high-quality visual communication, collaboration, and immersive environments are now mission-critical.
The Asia-Pacific (APAC) region is leading this expansion, accounting for 37% of global market share in 2024. Within APAC, China stands out as the primary growth engine, underpinned by large-scale digital infrastructure investment, enterprise modernization, and strong demand across education, commercial, and public-sector verticals. The Chinese Pro-AV market alone is projected to reach US$97.5 billion by 2028, reinforcing its strategic importance to the global industry.
China’s Pro-AV sector is at a pivotal point of transformation, shaped by the convergence of AV, IT, and emerging digital technologies. As hybrid work becomes standard practice and immersive experiences shift from “nice-to-have” to essential across corporate, education, retail, and cultural venues, demand for integrated, scalable AV solutions continues to accelerate. Technologies such as AI-enabled automation, real-time collaboration platforms, and interactive display ecosystems are rapidly becoming baseline requirements rather than differentiators.
For Pro-AV manufacturers, integrators, and solution providers, China represents a significant opportunity—not only in market scale, but in innovation leadership, system integration, and long-term partnerships. Organizations that align with China’s digital transformation priorities, evolving user expectations, and localized deployment models will be well positioned to capture growth in one of the world’s most dynamic Pro-AV markets.
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